Property Marketing & Rental Success = Relationship Building

TIP: CHBO property owners if your property needs to get rented send a marketing email to all past email housing requests.  Login to your MYCHBO account to review old email leads.

TIP: Property Marketing Email – from the Property Details Page of any CHBO property listing email yourself the property and then forward that email to potential renters.

Remember the good old days when you had a property to get rented, you paid for an ad in the newspaper and all potential rents knew to go to the same place to find all their choices :)  We think the internet is making our lives easier, but sometimes really it is just making our lives more confusing.  There are thousands of place to market rental properties on the internet and property owners  and tenants are having a hard time connecting.

So, what can you as a property owner, do to get over this pain of trying to find the next tenant in all the thousands of places possible on the internet?  Relationships!  The great thing about Corporate Housing is that users/renters are normally consistent users/renters and not just individuals who need to rent one property once a decade.

Think about it, the Project Manager that needs a furnished apartment in Portland this month could just as easily need a corporate condominium in Tampa next month.  The Human Resource Director that needs a place for a new hire this week could also have a new hire next week or next month.  The company with the Summer Internship program this year will also have the same program next year.

The importance of NOT thinking of property rentals as “one off” transactions and instead developing relationships with each housing inquiry is an ESSENTIAL ELELEMENT for SUCCESS in your property rental.  This element of “Relationship Building” is why CHBO promotes listing your property annually in the CHBO system vs just when you need a tenant.

Tasks:  Keep track of all your email leads and general housing requests.  When your property comes available send a quick email to these guys just in case they have a secondary need.  This can easily be done through a program like Mail Chimp.  Keep track of local businesses that contact you and develop a list of potential repeat clients and even take the time to send a Holiday Card or something fun to these contacts.  One CHBO property owner sent me a Thank You card that she had made with her property featured on the front of the card.  You can use an easy site like Shutterfly.com.

 

NEW – Housefax.com

Saw this and thought it could make your next real estate purchase more successful…

Now house hunters will be able to order a “Housefax,” a comprehensive report on a property’s history that includes information about insurance claims, building permits, fire-related incidences, meth-lab and sinkhole hazards and other data.

Travel Health Tips from CHBO

Property Owners: Make sure you provide a list of emergency numbers like Poison Control, Fire and local hospitals.  Also add to this list local urgent care facilities, pharmacies or other local tips.  Laminate this information and have it on the refrigerator door.

Traveler – Health Cards:  Use your phone and take a photo of your health cards for backup just in case.  Also have a printout of your and all your family member cards that you leave in a centralized place at home that can be easily reach if needed.

Urgent Care Directories:  www.besturgentcaredirectory.com or  www.findurgentcare.com are two national directories to help you out.

Dr Questions:  www.webmd.com,  www.askthedoctor.com, www.diagnose-me.com

Healthcare Apps:  Medscape, iTriage, WebMD, Urgent Care

911 Cell Phone:  When you call 911 from a cell phone, the call often lands in a regional center. A call-taker in a far-away city or county may answer your call. To get help to you, there are two pieces of information the call-taker needs to know immediately:

  1. Tell the call-taker which city you’re calling from.
  2. Tell the call-taker what type of emergency you have.

911 VOIP Phone:  When you call 911 from a traditional telephone, the call in most cases is sent to a Public Safety Answering Point (PSAP) that is responsible for helping people in a particular geographic area or community. PSAP personnel often can automatically identify your location and direct the closest emergency personnel to that location. They also often can automatically identify your telephone number so that they can call you back if you are disconnected. Since VoIP service works differently from traditional phone service, consumers who use it should be aware that VoIP 911 service may also work differently from traditional 911 service. VoIP service providers, in response to FCC action, are making progress in eliminating these differences, but some of the possible differences include:

  • VoIP 911 calls may not connect to the PSAP, or may improperly ring to the administrative line of the PSAP, which may not be staffed after hours, or by trained 911 operators;
  • VoIP 911 calls may correctly connect to the PSAP, but not automatically transmit the user’s phone number and/or location information;
  • VoIP customers may need to provide location or other information to their VoIP providers, and update this information if they change locations, for their VoIP 911 service to function properly;
  • VoIP service may not work during a power outage, or when the Internet connection fails or becomes overloaded.

These are just a few ideas I was thinking about – Do you have any other great ideas that can keep us all healthy when we travel?

Tip… luv the housing request :)

One of my favorite CHBO tools is the Housing Request form – Last week a friend asked me to find them a rental in San Antonio, TX – I filled out the “Housing Request” form and within a few hours had 10 properties to choose from, plus more great information like: My property will be available on June 3rd if you can wait or If you like this property I also have a two bedroom you might like.

Wow this made my housing search so much easier and I found the what I needed – THX CHBO

submit-housing-request

New Mainstream Trend? Online Real Estate Bidding

Have you tried selling your property this way?  I met with the team from RealtyBid.com last week and was surprised how this once niche foreclosure only idea was going mainstream. Also with limited properties for sale in a lot of markets properties on RealtyBid.com are even selling above listing price.  This may not be for everyone, but you should at least learn more about this emerging real estate trend.

Real Estate Agents Have the Happiest Job

real estate agent ranked happiest professionAccording to CareerBliss, real estate agents are a happy breed. That’s because CareerBliss ranked real estate agents as the No. 1 happiest profession in the U.S.

The list of happiest professions was based on a survey of more than 65,000 professionals nationwide last year, who rated several happiness factors in their professions, such as company culture, compensation, daily tasks, growth opportunities, and relationships with bosses and co-workers.

Why the sudden happy dance? Likely rising home prices and a profession suddenly in demand is creating the stir.

Here is the official top 10 “happiest” professionals of the year:

  1. Real Estate Agent
  2. Senior Quality Assurance Engineer
  3. Senior Sales Representative
  4. Construction Superintendent
  5. Senior Application Developer
  6. Logistics Manager
  7. Construction Manager
  8. Executive Administrative Assistant
  9. Network Engineer
  10. Assistant Controller

And let us not forget those unhappy folks. Here is the list the top 10 most “unhappiest” careers/jobs:

  1. Associate attorney
  2. Customer service associate
  3. Clerk
  4. Registered nurse
  5. Teacher
  6. Marketing coordinator
  7. Legal assistant
  8. Pharmacy technician
  9. Technical support specialist
  10. Case manager

Interesting… read more about the survey.

By CorporateHousingbyOwner.com

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Relocation Questions & Data

This month the annual Corporate Housing Industry Report came out showing that gross rents for Serviced Corporate Apartments was $2.66 Billion in 2012 and 37% of that business or $984,200,000.00 was a direct result of Relocation needs.

According to the Annual “By Owner” Corporate Housing report 43% of property owners report having tenants related to a Relocation.

Last year the CEO of CHBO served on the US Advisory Council for the ERC / Employee Relocation Council the trade organization that represents the entire Relocation Industry and according to ERC we have seen a return to Pre-Recession “New Hire” Relocations but we are still waiting to see a resurgence in “Talent Management” Relocations.

What does this means for you?  We expect a continued increase in relocations in 2013!

The NY Times recently ran an interesting article “To Relocate or Not? It’s More Than Math.”  They asked some great questions about minimizing risk.  We believe that taking the time to “Test Drive” a neighborhood by staying in Corporate Housing before you buy will allow you to make the best real estate investment choice.

Do you know anyone who is “testing” a neighborhood before they buy?